Welcome, Coeur d’Alene! Meet Your New Local Eye Care Experts at Eye Pros
Welcome, Coeur d’Alene! When it comes to protecting your family’s vision, finding the right provider has never been more important. That’s why we’re thrilled to announce that **Eye Pros Coeur d’Alene has officially opened its doors**—bringing the same trusted, high-quality care Idaho families have relied on for years right to your neighborhood. Whether you’re due for a comprehensive eye exam, need new contact lenses, or require treatment for an eye condition, our team is ready to provide the compassionate, professional care you deserve. A Vision That Started with One Doctor’s Dream Eye Pros was founded in 2009 by **Dr. Lavar Kofoed**, a dedicated optometrist who understood firsthand how challenging it could be to balance excellent patient care with the daily demands of running a practice. Driven by a desire to create something better, he envisioned a practice group that would allow doctors to focus entirely on their patients—supported by a professional administrative team to handle everything else. That vision has flourished. What began as one office has now grown to 11 locations across Idaho and Utah, with more than 25 doctors and 60 team members. As the majority owner and CEO of Eye Pros, Dr. Kofoed continues to lead the organization with a deep commitment to patient-centered care, innovation, and community involvement. Dr. Kofoed has practiced optometry since 1996 and holds degrees from Brigham Young University and Pacific University College of Optometry. He is an active member of the Idaho Optometric Physicians (IOP), Utah Optometric Physicians Association, and the American Optometric Association (AOA). His expertise includes co-managing surgical procedures such as LASIK, PRK, and cataract surgery, and he frequently consults for national optometric groups. Beyond his professional life, Dr. Kofoed values family above all. Married with 11 children and a growing number of grandchildren, he spends much of his spare time with his family performing as Kofoed Family Music. His devotion to faith, family, and freedom mirrors the core values that shape Eye Pros today. Now, that same dedication to quality and community is coming to Coeur d’Alene, Idaho—and we couldn’t be prouder to grow our Eye Pros family here. Introducing Dr. Jared Lambert – Your Coeur d’Alene Optometrist Leading the way at our new Coeur d’Alene office is **Dr. Jared Lambert**, a proud local who grew up right here in North Idaho. Dr. Lambert is deeply connected to the Coeur d’Alene community and is passionate about giving back to the place that shaped his journey. His academic path began at North Idaho College and continued at the University of Idaho, where he discovered his passion for eye health while working in a research lab studying zebrafish eye development and immune systems. He earned his Bachelor of Science in Biology with a minor in Spanish before pursuing his Doctor of Optometry degree at Pacific University, where he refined his clinical skills and developed a well-rounded, patient-focused approach to care. Dr. Lambert’s expertise includes specialty contact lenses, glaucoma management, diabetic retinopathy, macular degeneration, and a range of other ocular diseases. His ability to combine medical precision with genuine compassion helps patients feel understood and well cared for. When he’s not in the clinic, Dr. Lambert embraces all that Coeur d’Alene has to offer—whether it’s fishing, camping, catching a baseball game, or enjoying a relaxing round of golf. His friendly, down-to-earth nature makes him the perfect fit to bring Eye Pros’ trusted care to the Coeur d’Alene community. Essentials of Eye Care in Coeur d’Alene Living in Coeur d’Alene means being surrounded by stunning natural beauty—the glittering lake, scenic trails of Tubbs Hill, and the great outdoors at every turn. But these same activities can present unique challenges for your vision. The reflection of sunlight on the water increases UV exposure, and seasonal allergies often cause dryness and irritation. Combined with today’s increased screen time from work, school, and entertainment, many Coeur d’Alene residents are noticing the need for a reliable, long-term eye care partner. That’s where Eye Pros Coeur d’Alene comes in. Our mission is simple: to deliver **personalized, modern, and compassionate eye care for every stage of life**. More Than a Clinic—A Community Vision Partner Eye Pros is more than just a place to get your eyes checked. It’s a community-focused vision center where families can find trusted care, advanced technology, and genuine connection. From children receiving their first eye exams to adults managing dry eye or glaucoma, our team is committed to helping every patient achieve their best possible vision. We combine the latest diagnostic technology with a warm, family-friendly environment—because we believe quality eye care should be both precise and personal. At Eye Pros, every appointment is an opportunity to listen, educate, and build lasting relationships. That’s what sets us apart in Coeur d’Alene. Comprehensive Services You Can Count On Our clinic offers a full range of services to meet the diverse vision needs of your household, including: Comprehensive eye exams to detect vision changes and monitor overall eye health Pediatric eye care to ensure vision issues don’t interfere with learning or development Contact lens fittings designed for comfort and clarity Prescription eyeglasses that combine clear vision with stylish frames Treatment for dry eye, allergies, and infections Advanced screenings for glaucoma, macular degeneration, and cataracts When you visit Eye Pros Coeur d’Alene, you can rest assured your vision is in expert hands. Why Coeur d’Alene Families Choose Eye Pros For years, families across Idaho have trusted Eye Pros to care for their eyes—and now Coeur d’Alene families can experience that same level of excellence. What makes us different? **Community-first care.** We treat our patients like family and provide the same level of care we’d want for our own loved ones. **Advanced technology.** We use modern imaging and diagnostic tools to detect issues early and keep your eyes healthy for years to come. **Personalized treatment.** No two patients are alike, and neither are their eyes. We tailor every care plan to fit your lifestyle and needs. Eye Care for Every Age Good vision is essential at every stage