Website Privacy Policy
LWC, PC dba Eye Pros
Effective Date: March 3, 2025
LWC, PC doing business as Eye Pros (“Eye Pros,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website (www.theeyepros.com) or interact with us online.
This Privacy Policy applies to website visitors and online communications. It does not replace or modify our Notice of Privacy Practices, which governs how we use and disclose Protected Health Information (PHI) under HIPAA.
You may review our Notice of Privacy Practices.
1. Information We Collect
When you visit our website or interact with us online, we may collect:
A. Information You Provide Directly
- Name
- Email address
- Phone number
- Mailing address
- Appointment request details
- Insurance information submitted through online forms
- Communication preferences
B. Automatically Collected Information
- IP address
- Browser type
- Device type
- Pages visited
- Time spent on pages
- Referral source
- Cookies and similar tracking technologies
This information helps us improve our website and marketing performance.
2. How We Use Website Information
We may use collected information to:
- Respond to appointment requests or inquiries
- Communicate with you about scheduling or services
- Improve website functionality and user experience
- Analyze traffic and advertising performance
- Administer and secure our website
- Comply with applicable laws
3. Cookies and Tracking Technologies
Our website may use:
- Cookies
- Google Analytics
- Advertising tracking tools (such as Meta Pixel or similar technologies)
These tools help us understand how visitors use our site and measure advertising effectiveness.
You can adjust cookie preferences through your browser settings. Disabling cookies may affect website functionality.
4. Online Advertising and Third-Party Services
We may use third-party service providers to:
- Host our website
- Provide analytics services
- Deliver digital advertisements
- Process online appointment requests
These providers may process information consistent with their own privacy policies. We require vendors to maintain reasonable safeguards for information they process on our behalf.
5. SMS Communications
If you provide your mobile phone number, you consent to receive text messages from Eye Pros related to:
- Appointment reminders and confirmations
- Conversational messages regarding your care
- Contact lens reorder reminders
- Annual exam reminders
SMS Details:
- Message frequency varies by user activity.
- Message and data rates may apply.
- You may opt out at any time by replying “STOP.”
- Reply “HELP” for assistance.
We do not sell or share mobile phone numbers for third-party marketing purposes.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect information collected through our website.
However, no method of electronic transmission or storage is completely secure.
7. Data Retention
We retain website-related information only as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required by law.
8. Your Choices
You may:
- Opt out of marketing emails using the unsubscribe link
- Opt out of SMS by replying “STOP”
- Disable cookies in your browser
- Contact us to update or correct contact information
9. Children’s Privacy
Our website is not directed toward children under the age of 13. We do not knowingly collect personal information from children through our website.
10. Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically. The revised version will be posted on this page with an updated effective date.
12. Contact Us
If you have questions about this Privacy Policy, please contact:
LWC, PC dba Eye Pros
Email: office@theeyepros.com
Phone: 1-833-776-2020
For information regarding how we use and protect Protected Health Information (PHI), please review our separate Notice of Privacy Practices.